Document Type : Original Article
Authors
1
Department of Accounting, Tabriz Branch, Islamic Azad University, Tabriz, Iran
2
Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran.
3
Department of Mathematics, Tabriz Branch, Islamic Azad University, Tabriz, Iran.
10.22034/iaas.2023.411663.1513
Abstract
The main goal of the current research is to develop a model of factors influencing the attraction of resources in banks with an interpretive structural modeling approach. In order to achieve the goal of the research, eight effective factors on the provision of bank resources were extracted by studying the theoretical foundations and similar researches. The statistical population of this research was made up of managers and banking experts in different areas of Bank Tejarat in Zanjan province, which included experts in the field of credit, informatics, marketing, new services and accounting. The district inspector, the deputy of the accounting department and the head of the district security were also present. Eight people from the statistical population were selected as samples by judgment, who had more than 20 years of experience and had a master's degree. The method of this research is developmental-applicative in terms of purpose and descriptive-analytical in terms of method. The necessary data were collected using a questionnaire and then, using the interpretive structural modeling technique, the relationships between the effective and influential factors or their effectiveness were determined, which has not been addressed in previous researches. Based on the findings of the research, the factors of central bank policies, activity of other markets and activity of competitors were placed at level one, service factors and inflation rate at level two, and physical, financial, communication and human factors were placed at level three. Level three factors are basic and effective factors in equipping bank resources.
Keywords
)