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Assistant Professor Accounting University of Isfahan
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M.A Accounting University of Isfahan
10.22034/iaas.2013.105428
Abstract
Today, businesses are trying to ensure that the key priorities for customers to increase their profitability. The key to the secret of their success is based on customer retention strategies. Marketing philosophy is to focus on customer needs. Many manufacturing companies have adopted new marketing concepts and act accordingly. They focus on customer needs means paying attention to the quality of products and service delivery to our customers. The organization strives to be customer-oriented. A review of studies that have been done so far in marketing and accounting, we can say that common in accounting research and marketing associated with the customer account does not exist. Customer Accounting focuses on the financial measures related to customers. This study is a compilation of studies in accounting and marketing research, to investigate the potential of customer accounting is done. This study shows that significant potential relying on customer retention in order to improve business performance indicators units there.
Foroghi, D., Farzadi, S. (2013). 'Investigate Potential Customer Accounting', Accounting and Auditing Studies, 2(8), pp. 40-53. doi: 10.22034/iaas.2013.105428
VANCOUVER
Foroghi, D., Farzadi, S. Investigate Potential Customer Accounting. Accounting and Auditing Studies, 2013; 2(8): 40-53. doi: 10.22034/iaas.2013.105428
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