Social Responsibility and It,s Impact On Corporate Reputation

Document Type : Original Article

Authors

10.22034/iaas.2016.103440

Abstract

Nowadays, Because stakeholders requests  from companies and have a positive impact disclosure and corporate social responsibility reporting on the performance companies, managers  are encouraged to disclosure and social responsibility reporting. However, with respect to requirement to expense for its, implementation and  the results of positive impacts indicators disclosure and reporting of social responsibility in the long term, is expected Firms with higher profitability have more attention to this issue. Impact social responsibility on corporate reputation can be traced respect to impact that social responsibility can be on corporate performance. The companies whit giving importance to issue of social responsibility and its, reporting can improve the organization's legitimacy, and by creation motivation on employees, increase social goodwill, decrease of fines and responsibility the needs of all stakeholders help to improve the corporate profitability, and by creating a positive image of the organization in the community, the add to the their reputation in the community and provide a source for competitive advantage.

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